![]() ![]() ![]() “With the economics, it’s an easy equation to figure out,” Magid says. Despite this, the growing chain is in the process of developing its own app - launching this fall - and slimming (though not completely eliminating) down its presence on other platforms.Īnd while many apps developed by restaurant brands might focus on loyalty programs or pre-ordering to skip lines (like Starbucks and Shake Shack’s), Mighty Quinn’s new mobile app is different: On the consumer side, in addition to allowing consumers to order ahead and pay, it will also have delivery capabilities.Ĭontrolling the consumer ordering platform will also help Mighty Quinn’s improve profit margins. Magid says that unlike other restaurants, Mighty Quinn’s never found using a multitude of apps to be a hinderance to operations. “It was an easy decision to join up with those guys,” Magid says, “because it was just order generation and then they were taking care of the delivery side as well.” Unlike a lot of fast-casual restaurants, Mighty Quinn’s locations have a separate service counter specifically dedicated to to-go and delivery orders. Owner Micha Magid says that it made sense initially to sign on with “turnkey” services like curated on-demand food app Caviar. Mighty Quinn’s, a fast-casual chain of barbecue restaurants in New York City, does a bustling delivery business with the help of multiple third-party apps. Proposition Chicken co-owner Maxwell Cohen tells Reuters that not only do the apps require him to hire more staff to execute the orders, but that commission fees eat up between 10 and 30 percent of each order. Each app requires its own hardware and software to communicate with the restaurant, causing employees to juggle multiple orders from iPads, phones, and in-store lines. While the restaurant owners admit that food delivery platforms like GrubHub, UberEATS, and DoorDash increase the number of orders their businesses receive, most also say that these apps increase operational headaches behind the scenes and don’t have a significant effect on profit margins. Restaurants like Proposition Chicken and Presidio Pizza Company in San Francisco are pulling back from order, pay, and delivery apps, Reuters reports, because they often increase costs and complicate restaurant operations. As third-party food apps continue to consume each other in the fight for delivery domination, casual restaurants appear to be doing some streamlining of their own.
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